How To Build A Strong Social Media Presence

Building a strong social media presence may sound daunting… if you’re a 50+ aged parent who thinks the only important aspect about Facebook is the fact that your 16-year-old daughter spends too much time on it. But, when one really looks into actually building a personal presence on a social media platform, they will find that it is a lot more important in today’s world than they originally thought.

The first step in building a strong social media presence is simple- GET ON SOCIAL MEDIA! My suggestion would be to start simple: Facebook. Don’t jump into other sites, like Twitter, where hash tags and @-signs are flooding the page.

The templates on Facebook are all set out and user-friendly, which is probably what you want if you’re anything like the dad I spoke about above.

Add a picture, write a small about me and start searching for friends.  It’s that simple.

Not only will Facebook allow you to keep in contact with old friends (or maybe even spark the attention that long, lost, high school sweetheart), but it will make you more attractive to potential employers.

Building a strong social media presence is a key attribute in today’s job force. If you portray yourself in a negative manner online, chances are a company won’t pay you an ounce of thought. The key is to only post things you’d want your grandmother to see. If you think Grandma will be upset about you doing a keg-stand in your college roommate’s backyard, chances are it’s inappropriate for social media. My rule of thumb is to keep my pages professional. This way, no matter who is looking at my pages, I am always looked at as a responsible, professional adult.

Once you’ve got Facebook down, try to move onto other platforms. [Don’t worry, you can do it!] The more social media sites you are a part of, the more you can tell people about yourself.

Being a part of social media, as long as it’s positive, is crucial.

So whip out those high school graduation photos and log on- Facebook is waiting for you!